Retail Marketing Executive

Job Description

We are on the hunt for a Retail Marketing Executive who can be responsible for developing, implementing and executing strategic marketing plans for our company. Someone who is driven, strives to perform and most importantly value-add to the company. 

Education & Requirements

• Come from a variety of academic backgrounds, including marketing, communication, business and other fields
• Bachelor’s degree
• 4  years of experience in the marketing field

Roles & Responsibilities

• Oversee all marketing campaigns for the company or department
• Implement and ideate marketing strategies
• Promote  retail business, product, or service
• Ensure the company is communicating the right messaging to attract prospective customers and retain existing ones
• Represent the marketing team to cross-functional groups including product management, sales, or customer support
• Coordinate and manage photoshoots and video shoots for marketing contents
• Updating management on the progress of marketing activities and reporting on the results of campaigns
•  Managing Google Ads and Social Media Ads Accounts

Essential Skills

• Good understanding of traditional and emerging marketing channels primarily for the retail industry
• Excellent communication skills
• Ability to think creatively and innovatively
• Ability to work together and lead a team
• Budget-management skills and proficiency
• Professional judgment and discretion that come from years of experience in the field
• Analytical skills to forecast and identify trends and challenges
• Familiarity with the latest trends, technologies and methodologies in graphic design, web design, production, etc.

Day-to-Day Duties

• Manage and coordinate marketing and creative
• Lead market research efforts to uncover the viability of current and existing products/services
• Collaborate with media organisations and advertising agencies
• Brainstorm ideas for new campaigns
• Coordinate with the sales team and other departments to produce effective strategies
• Monitor current campaigns, meet deadlines and complete necessary tasks
• Analyse data to evaluate the success of their marketing efforts and come up with new ideas to improve brand marketing and exposure