About Us
Here at Chip Lee Jewellery, we aim to foster a relationship and connection with your achievements and celebrations.
Our History
The name Chip Lee originated back in 1948 when Mr Lim Boon Chee (林文慈) opened a convenience store along Nee Soon Road.
After trading for 40 years, the LIM family decided to expand the family business and ventured into the goldsmith industry in 1984. Henceforth, the start of Chip Lee Jewellery ( 集利珠宝 ).
ASSURANCE . COMMITMENT . TRANSPARENT
Our Mission
Our mission is to provide top-quality jewellery and services that our customers deserve, by providing ASSURANCE through our COMMITMENT in everything we do.
Our position in the jewellery market focuses on establishing full TRANSPARENCY, ensuring our messaging centers around educating you about our products and services.
Quality products you deserve.
Our Difference
Our brand is built on a solid foundation of trust. Our extensive and comprehensive gold products range bears the hallmark of the Singapore Assay Office - which represents stringent gold purity standards are met. Hallmarking gives us the added confidence to ensure that we provide quality products to our customers.
