It Is More Than Just JEWELLERY

Why is gold not just an accessory to wear but something valuable to invest in? Here's why...

Gold and other precious metals have long been considered a smart way to battle against inflation. That's because it tends to hold its value and preserve your purchasing power over the long haul, despite fluctuations in the dollar.


A History of Holding Its Value

Gold has maintained its value throughout the ages, unlike paper currency, coins, or other assets. Since ancient times, people have valued precious metals’ unique properties and seen gold as a way to pass on and preserve their wealth from one generation to the next.


Inflation Security

Over the past 50 years, investors have seen gold prices soar and the stock market plunge during high inflation years. This is because when fiat currency loses its purchasing power to inflation, gold tends to be priced in those currency units and tends to rise along with everything else. Moreover, gold is seen as a good store of value.


It’s more than just JEWELLERY. 


So, whenever you are purchasing gold jewellery or ornaments, keep in mind that there is a long-term value to your purchase that can be passed over to future generations.


 Head to any of our outlets today and start your journey in investing in GOLD!


Investopedia (April 2023) “Does It Still Pay to Invest in Gold?” (Adam Hayes)


Forbes (February 2023) “Here’s When It Makes Sense To Invest in Gold” (Anthony Tellez)

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